Website Design – Tried and Tested Tricks and Tips

There are various schools of thought about the best ways to design your web pages, but there are some rules that are common to all these methods. These are the tried and tested tricks and tips that hold good no matter how many changes the web undergoes or how many users come and go. Incorporating these pointers when designing your site will go a long way in building and retaining your popularity down the ages. So here goes, a list of simple but effective tips that put your site on a slightly higher pedestal that the rest out there:

Making navigation easy…

You want your site to be easily navigable, and for this, it’s best to keep things as simple as possible. Not everyone is open to new and fancy ways of searching for stuff on your site or moving from page to page. So:

  • Segregate your site by categories that link out from the main page. Even when on other pages, provide links to get back to the main page or to other categories. As a simple rule of thumb, remember that users like to be able to go from where they are to where they want, without having to go through other pages to get to their destination.
  • Don’t use images for navigation as much as possible. If you must do so, include ALT text tags that are displayed even if the image doesn’t load, and your visitors know where the link leads.
  • Don’t use image links where the link destination is revealed only when the user moves their mouse over the image. This does not work for most people – they want to know their options without having to move the mouse over your entire page.

Letting the user take control:

Visitors to your site don’t like terms to be dictated to them – they’re the customers after all, and you know what they say about the customer being king. And this is why you must do all that’s possible to ensure that your readers stay on your page, and love the experience you offer them. To that end:

  • Avoid using browser-specific functions. The more cross-browser functionality you provide, the more visitors are going to love staying on your pages. So don’t force them view your pages using a different browser, not when they’ve already made their choice and are accustomed to it. If it’s a toss up between your page and their favorite browser, you know well enough which will emerge the winner.
  • When users click on links in your site, let them decide if a new browser window should be opened or not. By default, let the same window open each of the new pages. Readers don’t like their screens to be cluttered with windows that they didn’t open themselves.
  • Avoid using distracting and unnecessary stuff on your web pages – audio or video files that play when the page is opened not only slow down its loading but also irritate users who don’t like unexpected sounds and moving images.


This post was contributed by Kelly Kilpatrick, who writes on the subject of the career training. She invites your feedback at kellykilpatrick24 at gmail dot com

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Published: October 25th, 2008 by Chris Chong | Categories: Uncategorized | Tags: Search Engine Marketing, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization, Web Design, web pages
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