Stat tracking for bulk email and email blast campaigns can be a bit tricky. By placing properly coding your URLs inside your email messages you will be able to track the actual response rates of your campaigns.

Based on direct mail marketing campaigns, email marketing is simply the digital version of sending a sales letter. The primary benefit of email marketing vs direct mail is the significantly lower cost to send. Email marketing messages can be sent to promote online sales, to contact prior customers with special deals and discounts, or to entice new customers with special promotions. Although email marketing is a highly valuable marketing tool, not everyone is familiar with it, and many companies really do not know understand how to take advantage of this new medium.