A Free SEM Strategy

Yahoo! Search MarketingAs a marketer that has been around the block more than a few times, I have seen fad’s and trend’s come and go. Some work and others don’t and there has been an awful lot of trial and error along with blind faith in sales pitches and promises.

But of all the SEM strategies that work the best are the ones that are cultivated over a period of time. A well thought out plan implemented with a series of short term goals to be met have made some of my most successful SEM campaigns.

What is SEM?

SEM is a well structured series of steps to paint you and your company as experts in your given field. It is a way to become the hunted instead of the hunter. Whatever business you’re in, your SEM campaign will make you the first person a prospective client thinks of when they have a need for something in your service industry.
Writing articles is one way to do this and it’s free. Sign up for ten or so top article submission sites and regularly submit keyword rich content. Your SEM campaign should always include an aggressive article writing and submission program. What this accomplishes is that when someone conducts a search with your keywords, and you have submitted keyword enhanced article everyday to numerous submission sites, your articles will be included in their search results. The more articles that you have written, the closer you will be to the top of the search engines.

But measurable SEM results do not just happen overnight, it is a process and it takes time. Generally a series of good keyword enriched, well written articles can get you on top of the search engines with ninety days of diligent work.

To put together a successful SEM campaign using article writing, one of the most important steps to take is developing your keyword list. Words that can sum up your company, product or service in a couple of words or a simple, common phrase. Something like the keywords; work at home, if your business is perhaps a home based business opportunity.
Your SEM efforts will show great results if you follow these simple steps. Always remember though that the results will take time to see. Make a plan and stick to it, giving it the proper time necessary to accurately gauge the results before you start modifying your approach.

I have seen SEM campaigns that start off on target but end up going nowhere because of impatience and not allowing the campaign to take off before the marketer starts tweaking and adjusting, making their SEM efforts run in circles.

Article writing, in conjunction with other SEM techniques, can maximize your businesses profits by giving you the exposure that was only available to companies with large advertising budgets, for free, which is why SEM has such a wide appeal and is growing in popularity among small business owners each and every year.



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