Email Blasts (also know as Email Marketing, Mass Email, Bulk Email) are a great way to stay in touch with existing customers and cross sell/up sell your products/services to a client base who has already done business with you.
In our experience Email Blasts are not effective for reaching new customers (people who don’t know your name/brand. However, if you do have an existing client base or network of people who know you, Email Blasts can be EXTREMELY EFFECTIVE!
We typically see a response rate of 3-6% for a well designed and executed Email Blast sent to existing customers. This is fantastic considering the minimal expense needed to setup and maintain this type of marketing system.
The main problem that we encounter with Email Blasts is a client who is successfully sending out email marketing messages at a small level (a couple hundred) who suddenly gets blocked by their ISP and can no longer send. This is a common problem that can be solved by using an Email Blast Server (as opposed to sending hundreds of messages through your outlook or webmail account).
AuraDev offers email blast (mass email) services through StreamSend Email Marketing.
StreamSend has built a very easy to use platform that allows you to connect with thousands of customers online through email. Simply upload your email marketing list, create an html letter and send.
Email Marketing: Free 30 Day Trial
The primary benefit of sending email through StreamSend is that a higher percentage of your recipients will actually receive your message. You also have access to Google Analytics tracking to determine your exact response rate. This feature can help you refine and tweak your campaigns for maximum sales.
If you are looking for an expert email marketing firm to manage your email blasts, we also offer email marketing campaign creation for $500 per message. Our graphic design and marketing team will create a unique email marketing message that matches your website and send it to your mailing list.
Our professional setup includes statistical integration, so that you can see how your email list responds to your message.