sem portland or

It’s all about results.

SEM is the umbrella term for everything you do to position your website for maximum exposure. A good SEM strategy is built on three pillars: Paid advertising such as Pay Per Click and ad placement, Search Engine Optimization (SEO), and Online Merchandising.

PPC – Pay Per Click (PPC) is a form of Internet advertising that charges you only when someone clicks on your ad.  When you perform a search on sites like Google or Yahoo, the PPC ads are on the right side of the search results page. They are usually text hyperlinks. If you click one of the links your web browser goes to the advertiser’s website, and the advertiser is charged a fee. Creating a PPC ad is an art form, and we can help you determine if a PPC campaign is right for you.

SEO – SEO’s goal is to improve both the volume and quality of traffic to your website. A good SEO strategy takes into account both “natural” and “algorithmic” search results. SEO considers how search engines work, and what people search for. To optimize your website, AuraDev will edit your content and code.  This will increase your site’s relevance for specific keywords, and make it more attractive to the indexing functions of search engines.

Algorithmic SEO – Change is just about the only constant on the Internet.  Major search engines like Google and Yahoo use proprietary algorithms to determine search engine rankings, and they change frequently.  At AuraDev, we keep up on these changes, and we will work with you to optimize your site as often as you want. It’s a battle, but we’re here to give you the tools to win the fight.

Natural or Organic Search – Organic search results are those displayed “naturally,” unlike paid advertising such as PPC.  This combines all the elements of SEO mentioned above.

Link buildingLink building can be one of the most daunting SEO tasks for small businesses and organizations. Link building includes such strategies as posting comments in blogs with links back to your site, getting other sites to link to you, and so on.

Online Merchandising: The AuraDev SEM method.

The SEM process doesn’t stop when your website goes live. After we create a visually stunning, well designed, and technically superior website, the process of collecting, analyzing, and using the data begins.

We’re data experts, and as we look at the statistics and data your website gathers, we’ll consider some very important questions, such as: Which links are visitors clicking the most? The least?  How long are they spending on each page? Where are your visitors coming from? How does placement of page elements affect your visitors’ behavior, and your bottom line?

With this information in hand, we determine the optimal placement of page elements such as links, graphics, and text. We call this analysis “Online Merchandising.” It’s similar to what you might consider when you analyze your customers’ experience in a brick and mortar store. With this data in hand, we’ll optimize your site to market your business, and achieve the results you want. It’s an ongoing process, and essential to your long-term success.

The best SEM results will come from a consistent effort to market your website online.

If you would like to interview us, contact Chris Chong at 503 830 4313 or email us.

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