Example:
Meet Bob the Realtor. Bob has been in the industry for 15 years and knows a few key stats about his business. He knows that for every 100 phone calls he receives (prospects), 10 will sign him as their agent (leads), and that 1 client will complete a real estate transaction. Bobs commission is 3% of the transaction, and a normal transaction is $400K. One completed transaction is $12,00 of which $10,000 is profit. Bob knows that 1 client is worth $10,000.

Now knowing that 1 client = $10,000 of profit, how much do you think Bob would be willing to pay? If he paid $10,000 for that 1 client, his ROI would be 100%. He would be recouping his marketing budget, but he wouldn't really be making any money.

In marketing, you should at least be doubling your money. You spend a dollar, get two back. Put one in your pocket, and re-spend the other, it brings back two friends, you keep one and send the other back out.

Bob is a good businessman, and wants to see 10 times his money returned. For every $10,000 spent, he wants to see $100,000 in profit from new clients. A 1,000% ROI.

Meet AuraDev. We know that if 100 different people visit a well designed, well written and well optimized website, 2-5 people will call. For this estimate we will go with a low number and only use 1.

Bob and AuraDev meet and come up with a plan for success. Using Bob's industry experience and statistical information about his business, AuraDev works out the math:

For Bob to make $100,000 in additional profit his $10,000 marketing budget must bring in 10 new clients.

To get 10 new clients, he must sign 100 leads.

To get 100 new leads, he must talk to 1,000 prospects.

To get 1,000 prospects he must receive 100,000 visits to his website.

Since we have calculated using $10,000 as the budget, we know that

A client is worth $1,000

A lead is worth $100

A prospect is worth $1

A qualified visitor to Bob's website is woth $0.10

The best way to approach Bob's marketing plan would be a combination of search engine optimization and pay per click advertising. PPC is effective in bringing qualified visitors to a website that does not have a large archive of content.

Bob would probably have to go the PPC route until his SEO pages started to kick in. Once his search engine optimized pages start to bring in visitors, Bob will be able to reduce his advertising cost, or continue his existing plan to bring even more business his way.

What could your ROI be?

We have developed step by step strategy and would be glad to share the process with you if you would take the time to meet in person.

Contact AuraDev to discuss Search Engine Optimization today.
We offer a free one hour introductory meeting.