How to do Email Marketing

The most effective way to do email marketing is to get people on your website to might be interested in your product to sign up for your mailing list.  Then you send them promotional messages or messages that build their desire to purchase your product or service.  This type of sales letter marketing can be highly effective.

Step 1: Choose and Email Blast Service Provider

An email blast company will provide you with the three key ingredients of Email Marketing: Software to send collect and maintain your list, Software to Send to your list and Software to analyze email blast campaign results.

All three parts are equally important.

Check out our top 3 email blast providers. Each of the email blast companies below offers a free trial where you can send your free email blast. We’ve ranked them with the largest free email blast first.

Email Company Free Email Blast Promotion
Overall Rating
Free Email Blast Free Email Blast – 100 emails for free through
Vertical Response
Rating: ★★★★★
Free Email Blast for Small Business Free 60 Day Trial – Send Email Blasts Free for 60 Days though Constant Contact Rating: ★★★★½
Free Email Marketing Service 15 Day Free Trial of iContact email blast servers Rating: ★★★☆☆

Step 2: Integrate a signup box on your website

All three offer tools it integrate sign up boxes into your website. Once your website is setup to collect the names and email addresses of prospects who visit your website, you can start building your very own “house list” to market to.

Step 3: Deliver value by offering content and useful products/services

In order to be successful you will need to figure out what types of products and services your house list is interested, then you can market interesting products to them through targeted email blasts.



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