One trick that the email marketing books don’t tell you is that if you don’t wash your list before sending, you are probably going to get flagged as spam. The fact of the matter is that a lot of people have multiple email accounts and often times they forget about one or two of them.
If you are sending out email marketing messages, you don’t want to have a high bounce or return rate, that is just going to cause problems down the road. The solution for this is to run your list thru an email verification tool. One tool we really like is called the Advanced Email Verifier.
Advanced Email Verifier will check every e-mail address from a given mailing list and determine whether e-mails are valid. AEV is easy to use, but powerful and reliable utility to verify and clean up your mailing list.
List hygiene plays a role in the delivery race. It is important to maintain a clean mailing list and remove bounced/undeliverable emails because a lot of ISP mail servers have been known to block a sender’s email domain for repeated sending messages to non-existing email addresses.
Avoid sending newsletters to bad addresses. If you ultimately decide to use a commercial service to manage your list and send your newsletters, you will usually pay either by the number of sent messages or by the size of your list. If you handle the newsletter mailing yourself, then it becomes a time issue. In other case, you will have to deal with bounced messages.
There is no need to disturb your clients and friends anymore to check if their e-mail addresses are still valid. AEV connects directly to their SMTP server and checks it for you. Nothing is sent to the recipient. AEV can work in your system tray.
In addition, Advanced E-mail Verifier has the following features:
- Verifying of email addresses directly from databases without import/export
- Import/Export of email lists for verification from Excel, Text CSV, HTML, XML, MS Access and more!
- Ability to work with large external databases and mailing lists
- Fast multi-threaded engine.
Price: $49 or $99 (Basic or Pro Edition) : Order / More Info