Email Marketing Services

Many business owners are beginning to recognize the benefits of email marketing. Reaching people directly through email is a low cost way to market your company.

The technology required to do effective email marketing can be a bit overwhelming. Email marketing is a combination of direct mail and web design.  You’ll need a compelling offer, graphic design, a bit of web programming and vendor who can deliver your campaign with out getting caught in any spam traps.

An email service provider will provide you with all of the tools needed to craft and send an effective email marketing campaign.  All you need to do is come up with the right offer and customer list to send to.

CAUTION: If you think you send through your normal email account you are wrong.  All ISPs (Comcast, Verizon, AT&T, Qwest, etc.) constantly monitor email volume and WILL BLOCK your emails  if they detect that you are sending any kind of mass email.  Sending thousands of emails puts a lot of load on their systems and they all have policies against sending to more than a couple dozen people simultaneously.

Sign-up for a free trial with these email marketing companies

Email Marketing Company Free Trial Offer Overall Rating
Free Email Blast Vertical Response
30 Day free trial, no credit card to try
Plans from $10/month
Easiest system to use, also does surveys
Pay for emails sent (good for large lists)
Rating: ★★★★★
Free Email Marketing Service iContact
30 Day free trial, no credit card to try
Plans from $10/month
Excellent stats and integration
Pay by list size (good for frequent senders)
Rating: ★★★★☆

StreamSend Email Blast
StreamSend
30 Day free trial, no credit card to try
Plans from $20/month
Good for both beginner and experts
Pay for messages sent (good for large lists)
Rating: ★★★★☆
Free Email Blast for Small Business Constant Contact
60 Day free trial
Lots of great looking templates
Great for beginners
Pay by list size (good for frequent senders)
Rating: ★★★☆☆

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

These email service providers specialize sending email marketing messages to promote their clients businesses.  All offer easy to use tools to help you setup your email list database, create messages, send email marketing campaigns and measure results.

Our Favorite Email Service Providers

Here are our favorites. The links below will provide you with a free trial of their services, so you can see which one fits your needs.

  1. StreamSend – Easy to use, intuitive and not very expensive. They charge based on emails sent, not the size of your list. This is important if you have a really large list but only send send once or twice a month.
  2. Vertical Response – Great for people who need automated email blast campaign followups – where you create a email sales campaign and then send on a time delay (ex. 1 email per day for 7 days.) Vertical Response offer a great free trial, so check them out. A good choice if you new but plan to do advanced email marketing tactics in the future.
  3. iContact – The top choice for marketers looking for an email service provider with CRM integration capabilities, marketing automation and sophisticated tracking. Not quite as easy to use as StreamSend, but more features. If you are extremely analytical and have the programming talent available to run sophisticated tracking, iContact is probably the best choice. If you are enterprise level, iContact is the email service provider to go with as they can integrate with SalesForce and other enterprise level CRM systems.

There are many things to consider before deciding on what type of email marketing services will work best for your business. You must first assess your marketing needs and what your goals are. A specialist should work with you and get to know your business and your needs. They should be flexible and have a wide assortment of techniques to promote your products and services. These can include newsletters, direct emails, coupons, contests and other emails. You need someone who is creative as many people tire of reading the same thing over and over.

A creative person can come up with new ideas and slants to make your material fresh. One of the most important things to consider in a professional is how much they really know about email marketing. Almost anyone can send out emails, but a professional will know which emails will be effective and which will not. They will know the tricks and techniques to avoid getting your emails from being labeled as spam or junk. The final aspect to consider is what type of reporting they offer. As a business owner you need to know where you stand and you cannot know that unless someone is filling you in on what the goals are and how you are progressing in reaching them.

Someone who specializes in email marketing services can be a valuable asset to your company. They can provide you with the expertise to help promote your business through emails, saving you money at the same time. That is always a smart business decision.

The right way to do email marketing is to sign-up with a reputable email marketing company and use an opt-in or past customer list.  Don’t buy lists of the internet. They are usually crap. Good lists rarely get sold because the person who owns it is making money – good lists are highly coveted.  Would your competitor ever sell you their customer list – NO WAY!

Instead, sign-up with an email marketing company, put a sign-up box on your site and start building your own customer list.



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