Email Marketing Reviews

When choosing an email marketing company, you’ll want to review multiple services providers.

Luckily this is a pretty easy task since most of the top email marketing companies offer free trials and some don’t even ask for your credit card number.

Email marketing companies provide three services in one:

  1. The templates and software to design and craft your email.
  2. List management tools and the actual sending of your email marketing campaigns.
  3. Statistical analysis of how many people opened, clicked and responded to your messages.

The most critical thing to evaluate when you are reviewing email marketing companies is their delivery rate. If they are unable to get your email marketing campaign into the inbox of your prospects, then “ain’t nothing else gonna matter”.

Next, you want an email marketing company that provides a good selection of free templates.
Serious email marketers will usually have their own custom templates designed, but this can easily cost $500-1000. Free templates are always a good thing to have available.

Third, it needs to be easy to manage your list of subscribers and it needs to be easy to edit your emails. Some email marketing companies have better software than others, so you’ll need to try out a couple and make sure to choose a company that you can work with quickly. Nothing is worse than spending all day trying to get your email to look correct.

Finally, you will want to choose an email marketing company with good statistical tracking. Tracking the progress and results of your email marketing campaign is critical. With out good stats, you wont know what is or is not working, and you won’t be able to get better and increase sales.

Email Marketing Reviews

Email Service Provider Free Trial Offer Overall Rating
Free Email Blast Vertical Response
30 Day free trial, no credit card to try
Plans from $10/month
Easiest system to use, also does surveys
Pay for emails sent (good for large lists)
Rating: ★★★★★
Free Email Marketing Service iContact
30 Day free trial, no credit card to try
Plans from $10/month
Excellent stats and integration
Pay by list size (good for frequent senders)
Rating: ★★★★☆
StreamSend Email Blast StreamSend
30 Day free trial, no credit card to try
Plans from $20/month
Good for both beginner and experts
Pay for messages sent (good for large lists)
Rating: ★★★★☆
Free Email Blast for Small Business Constant Contact
60 Day free trial
Lots of great looking templates
Great for beginners
Pay by list size (good for frequent senders)
Rating: ★★★☆☆

Certainly there are other email marketing companies that we could have included in this review – the companies reviewed above are mostly mid sized do it your self companies – meaning they offer the tools and templates for you to do email marketing yourself. For the average business sending a couple hundred thousand messages per year or less, the companies above will be great. If you’d like us to recommend an enterprise level email marketing company for mega-campaigns (500K+ emails per month) please ask using the comments form below.



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