Email Marketing Blast
Email marketing is a cost effective way to build relationships with your customers and keep them informed of new products and promotions.
To do email marketing the right way, you’ll need a good service provider to help you manage your email lists and track your messages. Your email marketing provider also ensures that all emails are delivered into your customers inbox, and not to their spam folder.
Most email marketing companies offer a free 30 day trial. Here are a few of the best:
| Email Blast Company | Free Trial Offer | Overall Rating |
| Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists) |
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StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists) |
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| Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders) |
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Guarantee your Email Marketing Success by Building a Solid Foundation
Practically from the minute you started thinking about becoming an Internet Marketer, you probably started receiving messages about Internet Marketing. You’ve undoubtedly heard over and over again that the real source of profit for people who earn money online is email marketing. It’s the truth; that’s why you hear it over and over again. A website can bring in a few sales but email is what really gets people to spend money. This doesn’t give you permission to take the lazy man’s approach to email marketing though. These tips will help you be sure that the foundation you build is as strong as it can be.
When building a list, it is important that you use a permission-based e-mail system. An opt in box is not the primary focus. The problem lies in the fact that anyone can enter an e-mail in the box that may not belong to them. The way to fix this, and also prevent people from labeling you as a spammer, is to send a confirmation e-mail that they must click from their e-mail account. Once this is sent out, and they confirm, you cannot be accused of sending unwanted e-mails. After the confirmation e-mail is clicked, you can now send them e-mails because they have agreed to receive them.
Always remember to consider your reputation. You should be mindful of sending out too many e-mails to your list, especially those that are trying to sell them a particular product that you can make money from. If you do this, though people are more likely to opt out because they will mistake your enthusiasm for the form for simply wanting to leech their money from them. What you want to create is the idea, in the minds of your subscribers, that your e-mails need to be opened because they are presenting something very important that they need to know about. Your subscribers will be anxious to hear from you if they do not receive an e-mail every day.
Put in lots of work both to gain and then to keep the trust of the people who opt in to your list. You can do this pretty easily by promoting only those things that you really think should be further promoted. Make sure you test everything yourself before you promote it. After all–would you recommend something to someone you love without first knowing whether or not it lives up to the hype? No, right? Then why would you do that for your email list? If you want to lose the faith your opt-ins have given you, you can do that really quickly by trying to recommend or sell a product that you know does not work. Once you have lost the trust of your list, you probably won’t ever get it back again. So many things matter when you want the foundation of your email marketing efforts to be strong. Regardless of how much money you want to earn, a strong foundation is a necessary part of this e-mail building strategy. In most cases, if your foundation is not secure, your e-mail campaigns will fail dismally every time. Quality of your list, and how responsive it is, has a lot to do with your foundation. Use the tips in this article to start building your foundation strong today.
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About the Author
Chris Chong is an internet marketing consultant specializing in online lead generation and direct marketing for small and micro-businesses. He started his internet marketing career in 2002 and has since founded or helped launch over a dozen start-ups. As an entrepreneur, his passion is to grow companies by applying direct marketing techniques in new ways.
Published: September 18th, 2009 by Chris Chong
| Categories: Email Blast
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