Email Blasts Not Being Delivered

A common problem for email blast campaigns is that mail ends up getting caught by spam traps.

Here are a couple things you can do to better track response rates.

1. Make sure your site is setup with Google Analytics and use Google Analytics Custom Link Tracking for all links inside your email blasts. This will clearly identify who is coming from each campaign. Proper use of tracking links will help you identify the exact response rate of each campaign. Make sure to identify unique values inside the tracking links for each blast.

2. Make sure to register an email account with as many free email providers (gmail, yahoo, aol, hotmail) and place your email accounts on every list which you send to, so you can double check how messages look and that they are not being blocked to one ISP or another.

3. Make frequent use of the resources at Mx ToolBox to scan your servers IP to make sure that it has not recently been added to a black list. If your IP has become blacklisted, you will need to track down the website of the blacklist and ask to be removed. You can usually find their link and details inside the blacklist report which Mx ToolBox will generate for you

4. Make to send your email from a real domain name. Inside our email blast software configuration, you can define the domain name from which you want to send. Send from a domain name which has a website and is real. You will also want to add a SPF Record in the DNS of the domain you enter, which tells other ISPs that server XXX.XXX.XXX.XXX is authorized to send email on behalf of yourdomain.com. This step alone can greatly improve results, as IP and Domain are often the first thing checked by spam filters. Generally when emails are sent from an IP, that is a high flag on most spam filters, it is best to us a domain name.

We have found that the best way to avoid messages getting caught as spam is to use a reputable email blast service provider. Although it will be more expensive, it will be worth it as email blasts marketing is with out a doubt the cheapest form of mass advertising available.

After extensive testing of multiple different email blast service providers, we prefer these three US based email service providers.

awebber getresponse streamsend

The links below will provide you with a free trial of their services, so you can see which one fits your needs.

  1. StreamSend – Easy to use, intuitive and not very expensive. They charge based on emails sent, not the size of your list. This is important for people who might send once or twice a month.
  2. Vertical Response – Great for people who need automated email blast campaign followups – where you create a email sales campaign and then send on a time delay (ex. 1 email per day for 7 days.) Vertical Response offers a free trial where you don’t even have to enter your credit card. Excellent free trial opportunity.
  3. GetResponse – For marketers looking for an email blast service provider that provides multi-media capabilities, cross-channel tracking and email blast automation. Not quite as easy to use as StreamSend, but more features. If you want to combine email marketing with social marketing and video, GetResponse has the tools to do the job.



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Published: December 6th, 2009 by Chris Chong | Categories: Email Blast | Tags: avianca airlines, avoid blast emails being blocked, avoid spam filters email blast, awebber, aweber, blacklisted e-blast providers, blake cooper, blast emails ip blocked, blast service, bob skorupski, bracha weiss, bwia, create a email, create free domain name and blast mails, dennise panitz, email blast, email blast avoid being black flagged, email blast blacklist, email blast blacklisted, email blast from exchange to other domain, email blast marketing blacklisted, email blast problems, email blast problems blacklisted, email blast provider become, email blast rate to avoid spam, email blast sent from the same domain caught in spam, email blast service provider, email blast service providers, email blast software, email blast what not to do, email blast, avoid getting blocked, email blasts, email blasts being blocked?, email blasts delivery problems, email blasts from another domain, email blasts not being delivered, email marketing, email marketing not being delivered, email providers, email service provider, email service providers, emails, emails not getting delivered but not blacklisted, erik edgington, exchange email blast problems, frank isackson, free email, free email providers, g300g, hampton inn, how can i do an email blast without getting caught, how many per email blast avoid spam filter, how to avoid being blacklisted when sending email blasts, how to ensure email blast delivery, how to not get blacklisted with email blasts, how to send e-mail blast without getting blocked by isp, i need to blast out emails without getting black listed, i want my email blast not blocked what can i do?, inboden, ine wieringa, is mail being delivered on 11/12/2011, james edwards, kate mitchum, mail blast, mail blast service, make sure my email blast is spam filtered, maravilla witch hazel, my email blasts are getting blocked, not delivered email, orbitz, ostro cmd, pascal foulon, paul richter, prevent vertical response emails got caught in spam, reply, send email, send email blasts with out be blacklisted, sending emails blasts on your ip blacklist, streamsend, tiras' order by 1-- icco, trace if an email is being delivered, travelodge, tripadvisor, twila hines, web analytics, your email has not been delivered
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