3 Email Blast Ideas to Increase Sales
Email blast campaigns are very effective in most cases. There are many different things that you can do with this type of marketing tool. The goal, of course, is to increase traffic and drive more visitors to your website. How can you achieve that through an email campaign? Here are three great email blast ideas to consider:
1) Use email blasts for promotional products or specials. Whenever you are running some kind of promotion, telling people via email can be very effective. People won’t know that you have a promotion going on if you don’t tell them, and offering an email exclusive can be a great way to draw new and old visitors alike to your site. Increasing traffic with promotions and special deals is one of the easiest ways to utilize email blast campaigns.
2) Email blast campaigns can allow you to connect with people on a more personal level. Talk to people, not as a salesperson, but just as a person. Make your messages seem direct to them so that they feel like they are the only one you’re emailing. Tell them about new products, interesting features of your products or services, and ‘insider information’ that they might not find on your website. If you make them feel special and give them something to look forward to, they’re more likely to come to your site.
3) Use email blast marketing for industry news and education. Keep people updated on what is going on in your world so that they can keep up with you. Let them know about interesting happenings and top news, as well as new information that is pertinent to your business. When you give people a chance to learn about what you do and invite them to your world, they will appreciate that connection and take advantage of your expertise and personal attention by visiting your site more frequently because they can relate and count on you.
These are three great ways to utilize an email blast campaign, but they aren’t the only things that you can do. Get creative with your email blasting and make sure that you say something that makes a difference. People get so much email, and yours needs to stand out from the crowd in order to make an impact. Be sure to give people that special ‘insider’ feeling regardless of how you use your email blasts and you’ll be rewarded with more visitors in no time.
Email Blast Servers: Free Trial
| Email Blast Company | Free Trial Offer | Overall Rating |
| Vertical Response 30 Day free trial, no credit card to try Plans from $10/month Easiest system to use, also does surveys Pay for emails sent (good for large lists) |
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StreamSend 30 Day free trial, no credit card to try Plans from $20/month Good for both beginner and experts Pay for messages sent (good for large lists) |
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iContact 60 Day free trial, no credit card to try Plans from $10/month Excellent stats and integration Pay by list size (good for frequent senders) |
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| Constant Contact 60 Day free trial Lots of great looking templates Great for beginners Pay by list size (good for frequent senders) |
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Reminder: NEVER send an Email Blast with your regular email account
It is extremely easy for email blast messages to be caught as spam. If that happens, it can cause major problems for you and your customers, often resulting in no email to or from your organization. The last thing you want is to have all of your normal email go straight into your customers junk box, or worse yet, be blocked from delivery.
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About the Author
Chris Chong is an internet marketing consultant specializing in online lead generation and direct marketing for small and micro-businesses. He started his internet marketing career in 2002 and has since founded or helped launch over a dozen start-ups. As an entrepreneur, his passion is to grow companies by applying direct marketing techniques in new ways.
Published: November 24th, 2009 by Chris Chong
| Categories: Email Blast
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