Comments for Portland Web Design http://www.auradev.com Portland Web Design Blog by AuraDev Web Design and Internet Marketing Tue, 24 Aug 2010 00:43:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Email Marketing by Chris Chong http://www.auradev.com/sem-seo/email-marketing/comment-page-1/#comment-14596 Chris Chong Tue, 24 Aug 2010 00:43:35 +0000 http://www.auradev.com/?page_id=1904#comment-14596 Hi Greg, thanks for the comment... emailing you now. Hi Greg, thanks for the comment… emailing you now.

]]> Comment on Email Marketing by Greg Schlitz http://www.auradev.com/sem-seo/email-marketing/comment-page-1/#comment-14538 Greg Schlitz Mon, 23 Aug 2010 00:26:31 +0000 http://www.auradev.com/?page_id=1904#comment-14538 I would like to talk to you about a email campaign. I would like to talk to you about a email campaign.

]]> Comment on SEO vs SEM by Chris Chong http://www.auradev.com/seo-sem/comment-page-1/#comment-13216 Chris Chong Wed, 21 Jul 2010 01:31:18 +0000 http://www.auradev.com/?p=2877#comment-13216 Hi Andy, thanks for the question. Marketing real estate today is certainly a challenge, but you are not alone as there are many other industries facing similar challenges. I see that you have your own website - great that is step 1. Step 2, install Google Analytics. I noticed that you don't have analytics and it doesn't appear that you have an alternative web analytic program. You need web analytics so that you can measure what is bringing people to your website. In addition you can setup tracking goals so that actions are flagged, such as form submissions and contact requests. From there you can look for trends in what sources bring in people who take a desired action. Then you have something to focus on. Step 3, build a list. It doesn't look like you have a mailing list sign up form on your site. I suggest you sign up with an email service provider and start building a list. Make sure to come up with a value proposition on why someone should join your list. Access to the latest real estate deals, buyer tips, mortgage rate alerts... give them a compelling reason to join your list. Step 4, work your list. Just like you might have a list of prospects, your email list is a list of likely prospects. By staying in touch with them every 10-15 days you can ensure that when they think real estate, they think you. Step 5, consider writing articles and publishing them to your site. This will expand the amount of content google might find you under. Focus on things like moving to your area, where you might attract new out of town business. These prospects can be the best, as when management level and executives move to a new town due to business, they are often ready to buy and have the cash available to buy. Step 6, once you get a handle on web analytics, you could consider using paid search. I would recommend you find a local expert on this, as paid search can easily burn thru a lot of cash. But with the right web analytics you will be able to measure exactly what is and is not working, which will allow you to optimize (this is a fancy web marketing term that means to continue doing what you know works and to stop doing what you know does not work). Hope that helps and best of luck! Hi Andy, thanks for the question. Marketing real estate today is certainly a challenge, but you are not alone as there are many other industries facing similar challenges.

I see that you have your own website – great that is step 1.

Step 2, install Google Analytics. I noticed that you don’t have analytics and it doesn’t appear that you have an alternative web analytic program. You need web analytics so that you can measure what is bringing people to your website. In addition you can setup tracking goals so that actions are flagged, such as form submissions and contact requests. From there you can look for trends in what sources bring in people who take a desired action. Then you have something to focus on.

Step 3, build a list. It doesn’t look like you have a mailing list sign up form on your site. I suggest you sign up with an email service provider and start building a list. Make sure to come up with a value proposition on why someone should join your list. Access to the latest real estate deals, buyer tips, mortgage rate alerts… give them a compelling reason to join your list.

Step 4, work your list. Just like you might have a list of prospects, your email list is a list of likely prospects. By staying in touch with them every 10-15 days you can ensure that when they think real estate, they think you.

Step 5, consider writing articles and publishing them to your site. This will expand the amount of content google might find you under. Focus on things like moving to your area, where you might attract new out of town business. These prospects can be the best, as when management level and executives move to a new town due to business, they are often ready to buy and have the cash available to buy.

Step 6, once you get a handle on web analytics, you could consider using paid search. I would recommend you find a local expert on this, as paid search can easily burn thru a lot of cash. But with the right web analytics you will be able to measure exactly what is and is not working, which will allow you to optimize (this is a fancy web marketing term that means to continue doing what you know works and to stop doing what you know does not work).

Hope that helps and best of luck!

]]> Comment on SEO vs SEM by Andy Wood http://www.auradev.com/seo-sem/comment-page-1/#comment-13187 Andy Wood Mon, 19 Jul 2010 20:29:57 +0000 http://www.auradev.com/?p=2877#comment-13187 What can I do to drive more traffic to my website and increase my real estate business? Is google the best place to be? I look forward to hearing from you. Andy What can I do to drive more traffic to my website and increase my real estate business? Is google the best place to be? I look forward to hearing from you.

Andy

]]> Comment on Free Email Blast by Chris Chong http://www.auradev.com/free-email-blast/comment-page-1/#comment-13020 Chris Chong Tue, 13 Jul 2010 23:47:10 +0000 http://www.auradev.com/?p=3865#comment-13020 Thanks for the comment and good luck. Make sure to add a sign up box on your website so people can subscribe directly to your mailing list. All of the email service providers above do have an easy add sign up box code generator that will make it easy for you build your email list. Make sure to signup for our free email marketing newsletter, where we share the tips and tactics that have worked for us recently. Thanks for the comment and good luck. Make sure to add a sign up box on your website so people can subscribe directly to your mailing list. All of the email service providers above do have an easy add sign up box code generator that will make it easy for you build your email list.

Make sure to signup for our free email marketing newsletter, where we share the tips and tactics that have worked for us recently.

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