One of the many forms of marketing that a business may use to get the information about their products and services out to prospective and current customers is email direct marketing.
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Email marketing is the latest way for a business owner to effectively promote their business while keeping advertising expenses low. Email can reach hundreds of potential customers and current customers without investing money in flyers, brochures or even postage. It is a great way to help cut costs and in today’s economy every business is looking for those.
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Before you signup with an email marketing company, it’s important to get a free trial. There are hundreds of email service providers available and not all services are easy to use. You’ll want to signup for as many free trials as possible so that you can get a chance to use their platform, templates and customer support.
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Based on direct mail marketing campaigns, email marketing is simply the digital version of sending a sales letter. The primary benefit of email marketing vs direct mail is the significantly lower cost to send. Email marketing messages can be sent to promote online sales, to contact prior customers with special deals and discounts, or to entice new customers with special promotions. Although email marketing is a highly valuable marketing tool, not everyone is familiar with it, and many companies really do not know understand how to take advantage of this new medium.
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The most effective way to do email marketing is to get people on your website to might be interested in your product to sign up for your mailing list. Then you send them promotional messages or messages that build their desire to purchase your product or service. This type of sales letter marketing can be highly effective.
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When considering a list provider and email service provider for your email marketing campaign be careful of choosing the lowest cost vendor. It will do no good if all of your email blast marketing goes right to prospects spam box, or worse yet, is bounced and not even delivered. We have found good results with […]
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One of the biggest concerns for anyone contemplating using bulk email marketing is spam. The one thing you do not want is to become labeled as a spammer. Once you are labeled as a spammer it is almost impossible to clear your name. This can be avoided by following these best practices…
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