Bulk Email Marketing

One of the biggest concerns for anyone contemplating using bulk email marketing is spam.  The one thing you do not want is to become labeled as a spammer.  Once you are labeled as a spammer it is almost impossible to clear your name.  A spammer can find all their emails blocked, their site blocked, possibly banned from search engines, and may even lose their ISP carrier over it.

ISP’s do not take the issue of spam lightly and have strict guidelines to deal with spammers.  Being labeled as a spammer can be a nightmare and one to avoid at all costs. Knowing this may make one leery of trying to do any form of bulk email marketing, but if you follow some simple rules, you can limit the likelihood of being labeled as a spammer.

If no one opens your email you just wasted your time and money. So before you start to design an email marketing campaign, first sign-up with a couple reputable email service providers and figure out which one will be best for your needs.

Sign-up for a free trial with these email blast companies

Email Blast Company Free Trial Offer Overall Rating
Free Email Blast Vertical Response
30 Day free trial, no credit card to try
Plans from $10/month
Easiest system to use, also does surveys
Pay for emails sent (good for large lists)
Rating: ★★★★★
Free Email Marketing Service iContact
30 Day free trial, no credit card to try
Plans from $10/month
Excellent stats and integration
Pay by list size (good for frequent senders)
Rating: ★★★★☆
StreamSend Email Blast StreamSend
30 Day free trial, no credit card to try
Plans from $20/month
Good for both beginner and experts
Pay for messages sent (good for large lists)
Rating: ★★★★☆
Free Email Blast for Small Business Constant Contact
60 Day free trial
Lots of great looking templates
Great for beginners
Pay by list size (good for frequent senders)
Rating: ★★★☆☆

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

The number one thing you should avoid using in your bulk email marketing is purchased email lists. 

Lists are just not safe to use unless you have compiled the list yourself.  The best way to start a list is to compile the emails of prior and current customers. People, who have purchased from you in the past or present, are much more likely to be receptive to your messages and will not regard it as spam. 

Another thing you can do is allow people to sign up voluntarily to receive information about your products and services.  Do this by adding a sign-up box on your website. All of the Email Service Providers above have easy cut and paste code to make this happen. By doing this you are giving the person an option to become a subscriber, it is not being forced upon them.  Truthfully, compiling your own list is generally better in the long run, because you are sending messages to those that have already shown some interest in your product or service.

Another good tactic to keep your bulk email marketing from being labeled as spam is to always add a way to unsubscribe from the emails.  Giving a person a way out of an email list can prevent them from becoming so upset that they complain about your emails to your ISP or anyone else.  Be sure that you have a good procedure in place for removing a name from the email database and then make sure to follow through with it when someone requests their name being removed from the list.

Spammers have done much to hurt the credibility of bulk email marketing techniques.  Many persons do not even realize that bulk emailing is simply sending the same email to more than one person; they define the term as spam or junk mail.  It is important that responsible businesses use their bulk emailing properly to stop the negativity associated with them and reach the market they are striving to get their message to.

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