Auto Responder Scripts

Auto Responder Scripts allow you to deliver time delayed automatic email marketing messages to your new subscribers. A “new to file” sequence has been proven by direct marketing experts time and time again to increase response rates and ultimately grow sales.

Sometimes auto responder email marketing is referred to as drip marketing campaigns. The premise is that you are able to somehow (via organic search or paid search or banner ads) reach a person who is genuinely interested in your product. On your website you offer some kind of free gift, called a premium. This free gift could be as simple as a PDF white-paper or e-book.

By systematically programming out and testing the marketing messages you send each and every new prospect, you can take advantage of the tactics that usually only large corporations can afford.

The email service providers listed below offer the technology for small and micro-businesses to use auto responders to grow online sales.

Email Providers with Auto Responder Scripts

Email Blast Company Free Trial Offer Overall Rating
StreamSend Email Blast StreamSend
30 Day free trial, no credit card to try
Plans from $20/month
Good for both beginner and experts
Pay for messages sent (good for large lists)
Rating: ★★★★★
Free Email Marketing Service iContact
30 Day free trial, no credit card to try
Plans from $10/month
Excellent stats and integration
Pay by list size (good for frequent senders)
Rating: ★★★★★
Free Email Blast Vertical Response
30 Day free trial, no credit card to try
Plans from $10/month
Easiest system to use, also does surveys
Pay for emails sent (good for large lists)
Rating: ★★★★☆
Free Email Blast for Small Business Constant Contact
60 Day free trial
Lots of great looking templates
Great for beginners
Pay by list size (good for frequent senders)
Rating: ★★★☆☆

*Since most companies offer a free trial, you should sign up and test drive each interface.
You will quickly figure out which email service provider is best for your company.

You give your prospect the premium in exchange for your prospects contact info. Once this happens, the email service providers above can start sending out your auto responder series as you have programmed them. You want to choose something that is of low cost (or free) to you, but contains something that a prospect would be interested in.

The beauty of this type of marketing is that it only takes a couple days worth of work to set it up, and then it runs automatically – educating, informing and converting your prospects into customers for you. Lot’s of money can be made by creating a compelling, well written auto responder marketing sequence. Once you have a winner, then all you need to do is figure out how to get large quantities of prospects into your auto responder pipeline. This can be done with PPC or other forms of paid advertising.



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